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Marketing Study Guide free ebook download

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Management

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Author(s):	Geoff Lancaster

Date:	2024	Format:	pdf	Language:	English	ISBN/ASIN:	1527508064
Pages:	420	OCR:		Quality:		ISBN13:
Uploader:	maveriks	Upload Date:	4/27/2024 7:09:22 AM

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1527508064 pdf
1527508064 pdf
This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time. It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing examiners. The book discusses consumer and organizational buyer behaviour  segmentation  targeting  product and service positioning  pricing  channels of distribution  logistics  advertising  sales promotion  public relations  product issues  e-marketing  sales forecasting  and marketing research and information systems. Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided.
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	Title	Link	Password	Size (MB)	Thank to	Inform Admin
3257006	Book	https://rapidgator.net/file/5f74819ea465...		0.00	maveriks

Tags: Guide Marketing Study

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Marketing Study Guide free ebook download

Category: Management

Description: Click to see full description

Category:
Management