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Business for Punks: Break All the Rules the BrewDog Way free ebook download

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Management

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Author(s):	James Watt

Date:	2016-02-23	Format:	EPUB	Language:	English	ISBN/ASIN:	1101979925
Pages:	256	OCR:		Quality:		ISBN13:	9781101979921
Uploader:	alex21s	Upload Date:	4/3/2016 9:26:46 AM

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BUSINESSES FAIL. BUSINESSES DIE.
BUSINESSES FADE INTO OBLIVION.
REVOLUTIONS NEVER DIE.
SO START A REVOLUTION, NOT A BUSINESS.

After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan, just a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are.

Within a few years, BrewDog became one of the world’s best-known craft breweries and fastest-growing beverage brands, famous for beers, bars, and crowdfunding. They’ve not only rewritten the record books—they’ve inadvertently forged a whole new approach to business.

Business for Punks bottles the essence of James’s methods in an accessible, honest manifesto. Among his mantras:
·CASH IS MOTHERF*CKING KING. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does.
·GET PEOPLE TO HATE YOU. You won’t win by trying to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans.
·STEAL AND BASTARDIZE FROM OTHER FIELDS. Take inspiration freely wherever you find it— except from people in your own industry.
·JOB INTERVIEWS SUCK. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit.

Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.

Links Table

	Title	Link	Password	Size (MB)	Thank to	Inform Admin
1646496	part1	http://tezfiles.com/file/75285acf59d9c/1...		38.00	alex21s
1646497	part2	http://tezfiles.com/file/313adc945ff3a/1...		28.00	alex21s

Tags: Break BrewDog Business Punks Rules

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Business for Punks: Break All the Rules the BrewDog Way free ebook download

Category: Management

Description: Click to see full description

Category:
Management